Top 5 Fashion Games in New Zealand: Q2 2023 Performance

In Q2 2023, the top 5 fashion games on a unified platform in New Zealand showcased varied performance metrics across downloads, revenue, and active users. Here's a detailed look at how each app fared:

Project Makeover demonstrated a consistent increase in weekly revenue, peaking around $11.1K by the end of June. Weekly downloads for the app saw a notable rise mid-quarter, reaching approximately 2.9K in late May, while weekly active users fluctuated slightly, averaging around 14.8K by the end of the quarter.

Fashion Battle - Dress up game experienced a steady stream of weekly downloads, with a peak of approximately 2.8K in early April. Revenue saw a modest increase, with weekly earnings reaching up to $86 in late May. Active users showed a significant rise early in the quarter, averaging around 4.5K by the end of June.

Jess' Stories - Life Adventure had a varied performance, with weekly revenue peaking at $266 in mid-April. Downloads saw a gradual decline throughout the quarter, dropping to around 410 by the end of June. Active users remained relatively stable, averaging around 2.7K.

Merge Studio: Fashion Makeover saw its weekly revenue fluctuate, peaking at $494 in late May. The app's downloads were highest in early April at approximately 1.9K, followed by a decline to around 628 by the end of June. Active users remained steady, averaging around 3.9K by the end of the quarter.

DIY Paper Doll reported minimal revenue with occasional peaks. Downloads were highest in mid-April at approximately 2.5K, followed by a gradual decline to around 302 by the end of June. Active users peaked in mid-April at around 4.6K, then stabilized to approximately 1.4K by the end of the quarter.

For more insights and detailed analytics, visit Sensor Tower.